Event description

The briefing will be delivered and hosted by Roy Graff, newly appointed Managing Director Europe, Middle East and Africa (EMEA) at Dragon Trail Interactive and author of the book “China – the Future of Travel” published in 2015, who will be sharing the latest updates on the China outbound tourism landscape.

The briefing will provide practical insights on how to leverage your website, Chinese search engines and social media to stand out among the competition. As Wechat dominates the Chinese mobile space, how can you benefit from the new functions and applications? And what are some of the up and coming digital channels available to tourism marketing organizations focusing on China in 2017?

The event will serve to mark the appointment of Roy Graff and the official launch of Dragon Trail Interactive’s London office.

The event is free of charge, but seats are limited. Entrance is strictly for registered guests.

If you are not able to attend in person, please sign up to a virtual RSVP to receive an invite to our live streaming of the briefing.


08:30-09:30 Registration, Coffee/tea and a light breakfast9:30-9:45 Welcome 9:45-10:15 Mr. Roy Graff – Developments in Chinese outbound travel 10:15-11:00

Ms. Michaela Mentasti, Marketing Director, Dragon Trail Interactive – 2017 in Digital Marketing – What to Expect

11:00-11:30 Q&A + networking

RSVP: By Friday 10th March 2017

Inquiries: Call us on +44 (0)20-3289 8915 for UK based enquiries, or +86 10 6266 7530 ext. 606 if you are located in China, or email us at michaela.mentasti@dragontrail.com

Click here to RSVP – only confirmed guests can attend in person or receive the link for the live-streaming